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Sleep 8
Formula with 1 mg melatonin for falling asleep more easily and sound sleep
$35.0060 capsules · 30 nights
Memory · focus · concentration
Focus 7
Eleven ingredients for improving memory, concentration, and brain health. Dr. Nedelya Shtonova’s formula with an EU-authorized claim - DHA contributes to the maintenance of normal brain function.
500 mg DHA per dose
45 authorized EU claims
Liposomal capsules
🇪🇺 Made in EU
Delivery to an address or courier office
The shipment arrives within 1–2 business days · We ship with free delivery on orders over €60
The shipment arrives within 1–2 business days · We ship with free delivery on orders over €60
Question before ordering?
Call 02 408 5577 · We are open Mon–Fri 9:00–17:00
Call 02 408 5577 · We are open Mon–Fri 9:00–17:00
Registered in the BFSA register under No. T222401954/05.04.2024
Produced in the EU according to GMP standards
Produced in the EU according to GMP standards
How to take
2 capsules twice daily, with food - a total of 4 capsules per day. This is the daily dose upon which all figures on this page are calculated. The 120-capsule pack lasts for exactly 30 days. It can be taken year-round.
When is it felt
B vitamins and magnesium work on fatigue from the very first weeks. Bacopa, however, is a slow-acting ingredient: in studies, memory improvement appears at the 12th week. Therefore, a fair timeframe for a lasting change is three months.
Will it keep me awake?
No. Focus 7 does not contain caffeine and does not act as a stimulant – there is no overexcitement, nervousness, or jitters, nor a crash after a few hours. If you are sensitive to certain ingredients or have trouble sleeping, take your second dose by 5:00 PM.
Who is it suitable for
For adults and children over 12 years of age with high mental workload. Working professionals, students, school pupils, as well as mature adults who want to maintain their cognitive reserve. Not intended for pregnant or breastfeeding women. If you are taking medication, please see the "Can I take this with my therapy?" section below.
Manufactured according to GMP standards
in a certified factory
Doctor's formula
Developed by Dr. Nedelya Shtonova
45 EU-authorized claims
DHA, magnesium, and the four B vitamins
Liposomal capsules
Technology for better absorption
Who are you?
Focus 7 is purchased by three very different types of people, and each of them wants something different from it. Choose your profile, and we will tell you exactly what to expect, when to take it, and how.
40+ — when you want to take care in time
You walk into a room and don't remember why. A name is on the tip of your tongue and just won't come. That in itself is not a disease—but it is the moment when most people decide to take care of themselves instead of waiting. Cognitive reserve is built while you still have it.
What to expectThe benefits here are cumulative, but carry immense significance. Think in quarters and maintenance, not in "I felt it on the third day."
How to take it2 capsules in the morning and 2 in the afternoon or early evening, year-round. If you are taking medication, please read the section on therapies below first; it is important specifically for this age group.
Which part of the formula works for youDHA has an authorized health claim for normal brain function. Bacopa and citicoline for memory and attention. CoQ10 and carnitine for cellular energy.
Overloaded — when the mind gets tired before the body
Six open tasks, three chats, and something else that was supposed to be done yesterday. The problem is rarely that you aren't capable; the problem is that you cannot keep your attention on one thing for long enough. The brain consumes about 20% of the body's glucose and has no storage to keep fuel.
What to expectFirst, fatigue decreases - usually between the second and fourth week. Improved focus comes later, around the 5th to 8th week.
How to take it2 capsules in the morning with food and 2 in the afternoon/early evening. If you work late, take the second dose around 5:00 PM.
Which part of the formula works for youVitamins B6 and B12 and magnesium work for the nervous system and fatigue. Citicoline and huperzine A for attention. DHA for the membranes.
The pupil and the student — when you read, but do not remember
Exams, finals, applications. You read a page three times and by the fourth, you still haven't learned it. This is not about “studying more,” but about two different things: how long you can stay focused on the text and how much of it remains in your head the next day.
What to expectPlan backwards from the exam: start at least 8–12 weeks before it, because bacopa—the ingredient that works on memory—shows an effect after accumulation.
How to take it2 capsules in the morning and 2 in the afternoon/evening, with food. Do not increase the dose before the exam, as 4 capsules per day are sufficient.
Which part of the formula works for youBacopa for memory retention. Citicoline for focus. B vitamins and magnesium for end-of-day fatigue.
acetylcholine energy (ATP) neuron membrane
How it works
Memory is not stored in the brain. It is stored in the synapse.
Every thought passes where two neurons touch. Focus 7 does not target a single symptom: the eleven ingredients work at four different points around this junction.
The Membrane: What Your Brain Is Made Of
DHA is the most abundant omega-3 fat in the brain and accumulates exactly where neurons meet. A membrane rich in DHA is more flexible, and receptors stand and transmit signals better.
The body only produces a small amount of DHA on its own, so it must come from food or a supplement. If intake is low, the brain replaces DHA with other fats and the properties of the membrane change. Focus 7 contains 500 mg of DHA in the daily dose, which is twice the amount at which European legislation allows for the claim that DHA contributes to the maintenance of normal brain function.
The signal: the acetylcholine with which we learn
Acetylcholine is the neurotransmitter of attention and learning. Citicoline provides the raw material for it, while huperzine A slows down the enzyme that breaks it down. Thus, the signal remains in the synapse longer.
Huperzine A is a reversible acetylcholinesterase inhibitor—the same mechanism by which dementia medications work. This is precisely why it works in microgram amounts and should not be combined with such medications. We have described everything about this in the "Can I take it with my therapy?" section below. Bacopa completes the picture slowly and structurally by supporting the actual connections between neurons.
Energy: the brain burns 20% of the fuel
The brain accounts for about 2% of your body weight and consumes about 20% of its glucose. It has no storage for energy reserves. This is why mental fatigue is primarily an energy issue, and that is exactly where CoQ10, acetyl-L-carnitine, and B vitamins come into play.
CoQ10 transports electrons along the respiratory chain in the mitochondria. This is the step where food and oxygen are converted into ATP. Acetyl-L-carnitine transports fatty acids into the mitochondria. Vitamins B1 and B2 are the coenzymes without which this chain does not function, while B6 and B12 support the nervous system and contribute to the reduction of tiredness and fatigue. This is not an advertising slogan, but an officially authorized health claim in the EU.
"This is not more expensive coffee"
The difference between fast-acting stimulants and Focus 7.
Coffee and energy drinks don't give you new energy. They just borrow tomorrow's.
Criterion
Energy drinks and coffeefast stimulant
Focus 7dietary supplement
They contain a lot of caffeine
They lead to nervousness and an accelerated pulse.
They interfere with sleep and the nervous system.
Brain nutrientsDHA, B vitamins, CoQ10
It has a long-lasting effect
Focus 7 can be taken with your coffee - the two do not interfere with each other.
Eleven ingredients for a real result.
Each ingredient is listed with the amount contained in the product. You can read more about its effects by clicking on it.
Eleven ingredients for a real result.
| Ingredient | In a daily dose (4 capsules) |
|---|---|
| Omega-3 fish oil concentrate of which DHA 500 mg · EPA 200 mg | 1000 mg |
| Bacopa (Bacopa monnieri), standardized extract | 300 mg |
| Citicoline | 200 mg |
| Magnesium (magnesium L-threonate) | 160 mg · 43% RDA* |
| Acetyl L-carnitine | 100 mg |
| Coenzyme Q10 | 60 mg |
| Vitamin B6 (pyridoxine hydrochloride) | 3.2 mg · 229% RDA* |
| Vitamin B1 (thiamine hydrochloride) | 2.8 mg · 255% RDA* |
| Vitamin B2 (riboflavin 5-phosphate) | 2.8 mg · 200% RDA* |
| Vitamin B12 (cyanocobalamin) | 20 µg · 800% RDA* |
| Huperzine A (Huperzia serrata) | 200 µg |
*RI — reference intake.
Why L-threonate specifically
Most magnesium stops in the bloodstream. This one is designed to reach the brain.
The brain is protected by a blood-brain barrier. A tight filter that decides what from the blood can reach the neurons. That is why common forms of magnesium raise its level in the blood but barely change it where we need it for memory. Magnesium L-threonate is specifically developed to cross this barrier.
What do the studies show
In the study published in Neuron, which is where the story of this ingredient begins, magnesium L-threonate increased magnesium in the cerebrospinal fluid surrounding the brain and increased synaptic density in the hippocampus, the region where memory is recorded.
The result is improved learning, working memory, and short-term and long-term memory. Researchers describe common magnesium supplements by saying that they “do not reach the brain.” A separate randomized, double-blind study was conducted in humans: in adults aged 50–70 with cognitive complaints, magnesium L-threonate improved overall cognitive ability compared to a placebo after 12 weeks.
magnesium L-threonate ordinary forms the barrier
45 authorized EU brain health claims.
"DHA contributes to the maintenance of normal brain function." The beneficial effect is obtained with a daily intake of 250 mg of DHA. Focus 7 contains 500 mg.
Most memory supplements just talk. We can cite sources. Regulation (EU) No 432/2012 is the list of claims that are permitted to be used for food in the European Union, and the ingredients of Focus 7 unlock 45 of them: DHA for the brain and vision, EPA and DHA for heart function, magnesium and four B vitamins for the nervous system, mental function, energy metabolism, and the reduction of fatigue.
500 mg
DHA — double the 250 mg threshold at which there are real results
800%
vitamin B12 of the reference daily intake; B1 — 255%, B6 — 229%, B2 — 200%
45
officially authorized claims covered by the ingredients in this formula
Food supplement. It is not a medicine and does not replace a varied diet, sleep, and a healthy lifestyle.
Your 12 weeks to results.
Week 1 · The body is charging
Take 2 capsules in the morning and 2 in the afternoon/evening, with food. The vitamins and magnesium are just starting to replenish their levels, and the bacopa is beginning to build up in the body. The only thing that matters now is not to miss any days.
Tip: tie the intake to two things you do every day, such as breakfast and dinner. Missed days are the most common reason people don't reach their expected results.
"Can I, with my therapy?"
Focus 7 is a safe formula, but there are certain health conditions where you should be cautious.
✓
Healthy adult without therapyYou can take 2 capsules in the morning and 2 in the afternoon / early evening, with food.
✓
Pupil or student over 12Yes. The formula is not intended for children under 12. For a child on therapy for a health condition, we recommend consulting a paediatrician first.
✓
Coffee and teaFine to combine. Focus 7 contains no caffeine and does not clash with your coffee.
✓
Antidepressants (SSRIs)Based on available data, there is no established interaction with the ingredients. For your peace of mind, mention it to your doctor.
✓
Other Sapphire productsCombines with the whole range, because the formulas are designed to complement each other.
✓
ContraceptivesNo established interaction with the ingredients. You can take it with peace of mind.
✓
Sports supplements and proteinYes, as long as the daily doses of the individual ingredients are not exceeded.
!
Euthyrox / levothyroxine and thyroid therapyYes, but with one condition! Bacopa may affect thyroid hormones, carnitine — the action of the hormone, and magnesium interferes with its absorption. Take Focus 7 at least 4 hours after the hormone and be sure to agree the intake with your endocrinologist.
!
Beta-blockers or calcium channel blockersHuperzine A and bacopa may slow the pulse further. Combining them is not forbidden, but intake should be assessed and agreed with your cardiologist.
!
Anticoagulants (Sintrom, warfarin) and antiplateletsOne capsule sends mixed signals: carnitine may raise INR, coenzyme Q10 may lower it. Start or stop intake only after consulting your doctor and monitoring your INR.
!
Tetracycline or quinolone antibioticsA simple timing rule: the antibiotic at least 2 hours before or 4–6 hours after Focus 7, because of the magnesium.
!
Bisphosphonates (for osteoporosis)Separate the intake by at least 2 hours, because of the magnesium.
!
Severe kidney diseaseMagnesium is retained when kidney function is reduced, so intake should be assessed by a nephrologist (kidney specialist).
!
Epilepsy or a history of seizuresWith these conditions, it is advisable to consult a neurologist. There are separate signals for huperzine A and acetyl-L-carnitine. Show them the composition.
✕
Dementia medication (donepezil, rivastigmine, galantamine)Do not combine. Huperzine A works by the same mechanism and the combination may increase side effects.
✕
Pregnancy and breastfeedingWe do not recommend taking it during this period. Our answer here is always the same, without exception.
✕
Children under 12The formula is not intended for children under 12.
✕
Allergy to fish and seafoodThe omega-3 concentrate is made from fish oil — the product is not suitable if you are allergic.
We couldn't find exactly that on the list. Call 02 408 5577 or write to us — we will check specifically for you and send you the full composition.
The review is ingredient-based and is intended to provide you with an accurate starting point. It does not replace the opinion of your attending physician.
The science behind the formula
Here is what researchers have measured regarding DHA, bacopa, citicoline, magnesium L-threonate, CoQ10, carnitine, B-vitamins, and huperzine A. Swipe with your finger or mouse — and tap the card for details and sources.
The studies are on the individual ingredients and the doses used in scientific settings, not on the finished product. Focus 7 is a dietary supplement — it is not a medicine, it does not cure, and it does not replace medical judgment.
What do the experts say?
Prof. Ivona Daskalova, DSc, MD
endocrinologist
„
An innovative supplement that unlocks the potential and power of our brain using top-tier, scientifically proven active ingredients. The brain is the most important organ in the human body and, as part of the central nervous system, it controls everything that happens within us.
Prof. Dr. Lachezar Grozdinski, DMSc
angiologist
„
With the increase in life expectancy, the incidence of neurodegenerative diseases is also rising. The Focus 7 preparation features an effective combination of brain-stimulating substances.
Dr. Ventseslav Ralev
doctor
„
In the 21st century, it is becoming more obvious than ever that healthcare is not a collection of separate diagnoses and symptoms, but an integral system of interactions. That is why I deeply respect the philosophy, brand, and work of Dr. Nedelya Shtonova.
What people who tried it are sharing:
Reviews are personal customer impressions and do not describe a guaranteed product effect. Sensations depend on sleep, workload, and initial condition, and are strictly individual.
Why I created Focus 7
"You don't need to have a problem to need brain care. The brain is an extremely plastic organ. It is influenced by the way we live every single day."
Dr. Nedelya Shtonova
creator of the Sapphire formulas
Focus 7 is not a medicine and will not fix an overloaded schedule or sleep deprivation. But if you have already taken care of the boring part—sleep, exercise, and downtime—this is the support I would choose. When I put my name on a product, it is not marketing. It is a personal responsibility.
Frequently Asked Questions
How does Focus 7 work?
The formula works at four locations around the synapse (the point where two neurons touch and where memory is recorded). DHA builds the nerve cell membrane; citicoline provides the raw material for acetylcholine, while huperzine A slows its breakdown; bacopa supports the connections between neurons themselves, albeit slowly and cumulatively; coenzyme Q10, acetyl L-carnitine, and B vitamins take care of cellular energy. Magnesium contributes to the normal functioning of the nervous system and to normal psychological function.
How long does it take to feel the effects?
It depends on which part we are talking about. Fatigue usually subsides first, between the second and fourth week, because the B vitamins and magnesium work exactly there. Attention span improvement comes around the 5th–8th week. Memory: in studies, the effect of bacopa appears at the 12th week. That is why a fair timeframe for full results is three months.
When should I take Focus 7 and what is the dosage?
2 capsules twice daily, with food. A total of 4 capsules per day. This is the daily dose upon which all figures on this page are calculated. It can be taken year-round.
How many capsules are there in one pack?
120 capsules, exactly 30 days at the recommended intake of 4 capsules per day. Two packs cover 60 days, three packs - 90 days, which is the twelve weeks from the studies.
Will it keep me awake? Does it contain caffeine?
No and no. Focus 7 does not contain caffeine and does not act as a stimulant — there is no overexcitement, nervousness, or jitters, nor a crash after a few hours. If you are sensitive, take the second dose by 5:00 PM. You can safely combine it with your coffee.
What age range is it suitable for?
For adults and children over 12 years of age. For a child with a diagnosed condition or undergoing therapy, intake should be evaluated by a pediatrician, regardless of age. Not intended for pregnant or breastfeeding women.
Can I combine Focus 7 with other supplements or medications?
With other supplements, yes, provided the daily doses of the ingredients are not exceeded; it can also be combined with the entire Sapphire range. Regarding medications, the answer depends on which specific one: for most therapies there is no issue, for a few there is simply a rule regarding the timing of intake, but for dementia medications our answer is "no." The check above gives you the specific answer in seconds.
How long can I take it for?
It is suitable for prolonged, year-round use when following the recommended daily dose. There is no requirement for a break.
What is the advantage of liposomal capsules?
A liposome is a tiny bubble made of the same type of fat as the cell membrane. The active substance travels inside it, protected as it passes through the gastrointestinal tract, and is absorbed more efficiently without irritating the stomach.
Are there clinical studies behind the formula?
Yes, on the ingredients. In the "Science Behind the Formula" section above, we have provided fourteen specific sources with author, publication, year, and number for you to verify yourself. We are also being honest: the studies are on the individual ingredients and the dosages used in them, not on the finished product.
Will it help with dementia or Alzheimer's?
Focus 7 is a dietary supplement, not a medicine, and does not treat diseases. If you or a loved one has been diagnosed with a condition and is taking donepezil, rivastigmine, or galantamine, Focus 7 is not suitable because it contains huperzine A, which acts through the same mechanism. Write to us and we will direct you to a more suitable choice.
Can I take it in the evening?
There is no problem with taking it in the evening. If you are more sensitive and need peace of mind in the late hours, take the second dose in the afternoon/early evening.
What else can I do to make it work better?
The answer isn't the favorite one, but it is the honest one: at least 7–8 hours of sleep, less multitasking, exercise, and water. Focus 7 is support built on a solid foundation. It is not a substitute for sleep and does not fix an overloaded schedule.
Where can I buy it in person?
In addition to being available online, Focus 7 is also sold at Subra pharmacy chain, dm drugstores, 36.6 Pharmacies, and Nove pharmacies.
Three packages cover exactly the twelve weeks of the studies.
€0.95 per day, with free shipping. If you prefer to start more cautiously, two packs represent the two months in which most people already know their answer.
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